2/28/2024 0 Comments Protege shoes wikipediaMaybe advertising can actually connect people with something that will meet their needs. It makes the idealistic part of my brain think that maybe all advertising isn’t just about fooling people to part with their money. Its encouraging to see a company and an agency show that coolness isn’t all about how much you spend. The website gives more information on the shoe design, shows the entire product line, and gives insight into Al Harrington’s vision for the new brand. The film is about Anna, who was rescued as a child by the legendary assassin Moody. Jackson, Patrick Malahide, David Rintoul, Ori Pfeffer, Ray Fearon, Caroline Loncq, and Robert Patrick. The tv spot is complemented by an interactive, multi-use website developed by interactive agency indelible. The Protg is a 2021 American action thriller film directed by Martin Campbell, written by Richard Wenk, and starring Maggie Q, Michael Keaton, Samuel L. They finish off this great ad with a pithy, hard hitting tagline “You don’t need money to play this game, you need the shoe” This is crucial, because basketball shoes are about 20% performance and 80% image. Everything from the pro athlete credibility to the extremely slick CGI to the well-written, subtle script creates a big-boy atmosphere for the upstart shoe. Instead of take that obvious route, DraftFCB presents the Protege shoe as an extremely desirable product something that is in the same league as the best of Nike. It seems like many cheap alternative products are advertised cheaply draped in cliche humor, stock video, and generally cheesy advertising message. The aspect that makes this advertisement work is its ambition. Instead, they developed an ad that made the shoe even more appealing. DraftFCB could have simply had the shoe on a shelf with the price tag and it could have sold. The Protege shoe is something that is an advertising dream A beautiful product with a low price tag. A good looking, pro-sponsored basketball shoe for the price of a pair of shorts? Was this the first cheap shoe that could be actually cool? My attention was had, and then completely imprisoned by the end of the ad. To top it all off, it was all being sold by Knicks’s big man Al Harrington. The ad was an appealing juxtaposition of gritty streetball scenes and futuristic CGI visually showing the values of the shoe. Fake versions of Jordans, Garnetts, and Shox proliferated the shelves of K-Mart and Wal-Mart, bound to end up on some kids feet who just wasn’t fortunate enough to afford coolness.īecause of my long-engrained bias against cheap shoes, an advertisement for the new Protege brand caught my attention hard a few weeks ago. Their have always been cheap shoes, but they were always dorky. This presents a problem, because their primary market is teenage boys who don’t have much disposable income. One thing about basketball shoes they are expensive. I grew up wanting to be a shoe designer for Nike, and even though I was never a great player,I amassed a large collection of basketball shoes that did nothing but sit on my shelf for years. Basketball shoes have a special place in my heart.
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